Manager, Marketing Technology & Analytics

Blake, Cassels & Graydon LLP (Blakes), one of Canada’s largest and most successful law firms, is currently looking for a Manager, Marketing Technology & Analytics to join the Marketing & Communications department in Toronto.

Reporting to the Director, Marketing & Communications, the Manager, Marketing Technology & Analytics is the team lead responsible for overseeing the Firm’s CRM and marketing automation software solutions, as well as software/platforms that will come into the fold as we bring on new technologies that support marketing and business development efforts and for developing and managing the data analytics hub for the MarComms team.

The Manager, Marketing Technology & Analytics will play the key leadership role in driving marketing technology strategies for the platforms and point solutions the Firm is using, ensuring the technologies are being leveraged to their fullest potential and value. This also involves heading up the administration of the platforms, overseeing the team’s day-to-day activities and assisting with performing these activities when needed.

This role will be actively involved in exploring and assessing new technologies for the marketing and business development teams, from leading and/or contributing to the strategic plans and roadmaps to the implementation and change management processes of new systems or system modifications.

Primary responsibilities of the position include, but are not limited to:

CRM – InterAction

  • Providing strategic thinking and related plans and roadmaps for delivering ways to improve our current system installations, streamlining and improving operations, and increasing the utilization of our systems to derive greater value for the Firm
  • Actively engaging with our vendors to understand emerging technologies and consulting with the greater team to assess what upgrades/enhancements are worth investing in, and working with the IT teams to facilitate these
  • Conducting regular assessments of our CRM (i.e., health checks, data quality, API integration, etc.) and making regular improvements and/or recommendations for enhancements
  • Overseeing ongoing management and maintenance of the CRM and supervising direct reports responsible for, but not limited to, data integrity, responding/resolving external and internal enquires, conducting QA, managing the various distribution lists and folders, running reports, etc.
  • Diagnosing and troubleshooting any problems that may arise to ensure that appropriate solutions are actioned, including the engagement of the vendors’ technical support when needed
  • Defining and overseeing the CRM training plan and its content for lawyers and other end users, engaging other experts as appropriate (i.e., Learning & Development team)
  • Finalizing the CRM best-practices playbook and ensuring its upkeep (admin and end-user versions)
  • Ensuring compliance with GDPR and CASL with all marketing activities .

Marketing Automation/Email Deployment

  • Overseeing and, where required, doing the day-to-day activities of our marketing email system and email broadcasts, including, but not limited to, ensuring our processes are streamlined, assets are set up and maintained for efficient deployment, and proper compliance, QA and tracking is in place
  • Developing and delivering a best-practices playbook by assessing current processes, gathering feedback from key team members and collaborating to refine existing processes
  • Diagnosing and troubleshooting any problems that may arise to ensure that appropriate solutions are actioned, including the engagement of the vendors’ technical support when needed
  • Assessing potential new email deployment/marketing automation solutions for the Firm by developing a business case for recommendations

Other Potential Technologies

  • Actively performing regular technology audits and helping to identify the Firm’s business and technical requirements
  • Investigating options with current technologies and alternatives that include developing requests for proposal (RFPs), working collaboratively with cross-functional team members on requirements, gathering and developing strategic plans and roadmaps, managing project plans through to technical implementation, and overseeing roll-out plans and change management

MarComms Data Analytics Hub

  • Developing and managing the delivery of MarComms analytics, including the assessment of current reporting and the design and delivery of a standard, efficient format for monthly and quarterly reporting

Team Management

  • Responsible for overseeing the day-to-day activities of the team, as well as coaching and mentoring the team for performance and career growth



  • Post-secondary school degree or diploma
  • Minimum eight years of working experience, preferably in a law firm and/or partnership firm environment
  • Minimum of two years of experience in leading a team
  • Minimum of five years of experience working with CRM systems is required with at least two years of experience administrating a CRM system; NexisLexis InterAction CRM is strongly preferred
  • Minimum of two years of experience working with marketing automation/email broadcast systems is required – the Firm is currently using the Tikit/Emerge system and will be migrating to a new marketing automation system, and experience in MA is preferred


  • Excellent communication and client-service skills, both verbal and written
  • Strong project management skills and experience – PMP certification is an asset
  • Demonstrated experience in developing strategic plans/roadmaps and overseeing successful deployments of these
  • Experience with change management and knowledgeable in effective means to be successful
  • Strong working knowledge of Microsoft Office, including proficient Excel experience using pivot tables, formulas, charts and SQL would be beneficial
  • Strong analytical skills and comfortable querying data from different systems, building reports and dashboards using business intelligence tools (i.e., MS BI)
  • Demonstrated experience in keeping up with the latest trends in technology and assessing external vendor information on system releases, and learn new technologies quickly
  • A passion for number crunching and technology innovation
  • Proactive and detail oriented
  • Ability to work effectively within a team and autonomously when needed
  • Ability to manage multiple tasks in a fast-paced environment
  • Strong organizational and problem-solving skills

How to Apply:

To apply for this position, please submit your application and include your cover letter and résumé directly to our application portal.

Blakes wishes to thank all applicants for their interest. However, only those candidates selected for an interview will be contacted.

Who We Are:

At Blakes, we care about our people. We are committed to providing exceptional experiences for not only our clients, but also our employees by fostering an open and inclusive workplace culture. As a winner of Canada’s Best Diversity Employers and Greater Toronto’s Top Employers awards, we understand the importance of fostering an environment that brings out the best in each person. Our success as a firm starts with the hiring, development and retention of top talent.

Blakes welcomes applications from all qualified applicants. The Firm is committed to maintaining an inclusive work environment composed of people with diverse perspectives, backgrounds, identities and cultures.

The Firm provides accommodation for applicants with disabilities during the recruitment process in accordance with applicable laws. Please contact us to request accommodation.